Social Web Academy

brandblasting April 26, 2013

Beyond Just Local Search

Like many things on the internet, Local Search has always existed – long before Google, Google Maps or Google+ Local.

In this article I’m going to explain how you can increase your company’s exposure through Local Search, with examples from current client Technojobs to past clients including GO Outdoors and Mothercare.

I’ll also cover how to the work involved and potential rewards, how to estimate where you’ll appear, how much traffic Google Keyword Tool says you’ll get, how much traffic you’ll actually get and to not just focus on towns and cities, but counties too.Continue Reading

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brandblasting April 26, 2013

Creating Super Sticky Content

As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in. As a research solution, Slideshare offers analysis from some of the smartest minds on the web across [...]

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brandblasting April 26, 2013

Five Steps to Digital Spring Cleaning

Here in Ohio the forsythia is about to bloom, trees are budding, and daffodils are everywhere. Spring has sprung, which means it’s time to start the annual spring cleaning. It happens every year. And, in between washing walls and windows, putting away sweaters and mittens, and hauling out the flipflops, you can take a few minutes [...]

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brandblasting April 26, 2013

What Does Social Business Have To Do With Brand Strategy?

I am a litte late posting this Slideshare. I presented these slides back in March at the Dachis Group Social Business Summit. The story is pretty easy to understand. It goes like this. There is a content surplus in the market today. There is an attention deficit among consumers. Consumers are influential and their lives are [...]